Your squeeze page (or sales page) is a super-important part of your business. It will attract prospects to your offer, and turn them into leads.
I like to make my own squeeze pages for most of my promotions, because that is the only way to stand out and be unique. Traffic exchange surfers and safelist users are surrounded by ads, and after they see the same page a hundred times they no longer pay attention. Don’t make the mistake of just using whatever squeeze page you are given by a program owner, unless the program is brand new or not very well known.
You need to have your name and photo on your squeeze page, for branding. Once people start to recognize you and see some of your offers, they will be more likely to pay attention when you come out with something new. And they will be more likely to trust what you offer, since you are not afraid to put your name and face with it.
You need to have a catchy main headline, perhaps a sub-headline, and a few short bullet points about your offer.
You need to know what you are offering, and how it will help your prospects:
  • What are people looking for?
  • What are they missing out on?
  • How can you bridge the gap?
Don’t try to explain your whole offer on your squeeze page. Just say enough to make people want to enter their email address in your opt in box.
To add your opt in form to your squeeze page, you will need to get your form code from TrafficWave. You will see a video about that at the bottom of this page.
Keep most of the information and the opt in form above the fold (so they can see it without scrolling down). If you have a longer story to tell, make sure your main eye catching points are above the fold.
You can make your own squeeze pages in several different ways, here are some:
  • TEToolbox - has a splash and squeeze page maker which you can use even as a free member. They host the squeeze page for you, and if you use the Easy version then it’s just a matter of filling in the blanks.
  • AdKreator – you’ll need to upgrade to create a squeeze page here, but you can create an endless variety of unique designs, and they host it for you. You can also download the designs to host on your own site. Can be confusing for a newbie, but definitely worth it if you like to make unique designs.